In recent years, Real Madrid has been expanding its commercial agreements and sponsoring's spending to surpass 100 million euros. The club has signed deals with more than 25 different sports brands, including Nike, Coca-Cola, Adidas, and more. Additionally, the club has also expanded its sponsorship deal with the FIFA World Cup, which has allowed them to reach new audiences and increase their brand awareness.

The expansion of commercial agreements is not just about increasing revenue for Real Madrid, but it is also about building a strong brand identity that can be seen as a leader in the global market. By signing with such prominent brands, the club is able to tap into their resources and expertise, while also gaining access to a wider audience of fans who may not have had direct contact with the club before.

Furthermore, the club's sponsorship deals with FIFA World Cup have helped them to gain visibility on the world stage, allowing them to showcase their brand in front of a larger audience. This has helped to increase their brand awareness and reach new fans who may not have known about the club before.

Overall, the club's expansion of commercial agreements and sponsorship deals is a positive development for the football industry as a whole. It shows that there is still room for growth and innovation within the sport, and that there are many opportunities for clubs to expand their reach and appeal beyond their home grounds.