The Real Madrid football club has signed a new sponsorship deal with the global sports apparel brand, Nike. The deal, which is worth €10 million, will see Nike become the official sponsor for Real Madrid this season.

Nike's partnership with Real Madrid is a significant development for the Spanish club and its supporters. The company has been a long-time fan of the club, having sponsored them since 2009. The new deal marks a significant move towards a more integrated marketing strategy between the two entities, with Nike providing a wide range of products and services to support Real Madrid's efforts on the pitch.

The deal also comes at a time when Real Madrid is undergoing a period of transition, as the club looks to build on their success under former manager Zinedine Zidane and secure a place in Europe's elite leagues. By partnering with Nike, Real Madrid hopes to increase their visibility and appeal to fans across Europe, while also tapping into the company's global reach and resources.

In addition to providing a range of products and services to support Real Madrid's efforts on the pitch, Nike will also be responsible for creating advertising campaigns and engaging with fans through social media platforms. This will be seen as a significant step forward for the company, as it aims to further expand its presence in the world of sports entertainment.

Overall, the signing of Nike as a partner for Real Madrid represents a major milestone for the Spanish club and its supporters. With the help of this new sponsorship deal, the club can continue to push boundaries and compete at the highest level, while also building a strong brand identity that appeals to a global audience.