Real Madrid is one of the most successful football clubs in the world, and they have always been known for their commercial success as well. The club has signed several sponsorship deals over the years, which have helped to generate significant revenue for them.

One of the latest sponsorships that Real Madrid has secured is with Puma. The deal is worth 10 million euros per year, and it will run until 2024. This deal is a major coup for Puma, who is looking to expand its presence in the football market.

In addition to this new partnership, Real Madrid has also secured other important sponsorships in recent years. For example, they have partnered with Coca-Cola, which is a major sponsor of the World Cup and other major sporting events. They have also partnered with Adidas, who is one of the biggest sports brands in the world.

These sponsorships not only help to generate revenue for Real Madrid, but they also help to promote the club and its players on a global scale. Fans can now see their favorite players wearing the clothes and logos of these sponsors, which helps to increase brand awareness and loyalty.

Overall, Real Madrid's commercial partnerships are a crucial part of their success. These partnerships allow the club to generate revenue, while also helping to promote their brand and products to fans all over the world.