Real Madrid, the most successful football club in Spain, has been one of the most prominent brands in Europe for many years. As such, it is no surprise that Real Madrid has had a strong sponsorship strategy over the years. In recent years, the club has entered into new partnerships with various companies to increase its revenue.

One of the latest partnerships that Real Madrid has entered into is with the Spanish energy company, Repsol. The partnership was announced in June 2019, and it will see Real Madrid receive €6 million per year from Repsol as part of their sponsorship deal. This is a significant amount of money for any football club, but it is even more so for Real Madrid, which is considered one of the most valuable clubs in the world.

The partnership between Real Madrid and Repsol is just one example of how the club is looking to expand its brand and increase its revenue through new partnerships. In addition to this partnership, Real Madrid has also signed on with other companies such as McDonald’s, Coca-Cola, and Nike.

These partnerships have helped Real Madrid to increase its revenue and to continue to be one of the most successful football clubs in the world. With the increasing popularity of soccer, the demand for sponsorships is only going to increase in the coming years, and Real Madrid is well-positioned to take advantage of this trend.

In conclusion, Real Madrid's sponsorship strategy has been a key factor in the club's success over the years. By entering into new partnerships with various companies, Real Madrid has been able to increase its revenue and continue to be one of the most successful football clubs in the world. With the increasing demand for sponsorships, Real Madrid is well-positioned to continue its growth and success in the future.